We are Building Playbooks for Every Stage of Life

Our Playbooks provide you:

  • A Vast Library of Content and Resources
  • Curated to support you through every stage of your parenting journey

We're just getting started—more Playbooks are on the way.

Explore Playbooks
Babies at different stages of development

Introducing the

Baby Playbook

Your personal guide from birth to 12 months.

Your first-year companion with expert guidance and real-time answers—helping you navigate feedings, sleep, and growth with confidence.

Explore Baby Playbook
Babies collage - Baby Playbook

Inside Every Playbook: Content That Helps 'Simplify' Parenting

You'll have a wealth of Knowledge available to you in every Playbook.

Collections

Collections

Your Parenting Education

Bundles of videos, articles or content based on important themes and valuable subjects.

  • Themed Collections:Relevant & Timely
  • Video Collections:Bundles of Videos
  • Article Collections:Curated Articles
The Journey

The Journey

Your Parenting Roadmap

A personalized guide that grows with your child, helping you navigate every stage confidently.

  • Personalized Growth:Tailored to you
  • Monthly Guide:Key moments
  • Gentle Reminders:Helpful tips
The Library

The Library

Your Knowledge Source

A massive collection of videos, guides, and resources to answer all your parenting questions.

  • Watch & Learn:A wealth of videos
  • Read & Discover:Find tips and tricks
  • Plan & Prepare:Be ready for curve balls

Playbooks Updated Monthly

Parenting is ever-changing, and we're here to grow with you. Our content is constantly updated with fresh insights and resources to support you and your family.

ParentAI

Parenting Comes with Endless Questions, So Ask Us Anything!

ParentAI is trained on our vast library of Pediatrician-approved content to deliver fast, relevant answers whenever you need them.

ParentAI Interface

Instant Insight

Ask your parenting questions anytime and get clear, expert-guided responses.

Personalized

Receive tailored guidance based on your child's unique age and stage.

Always Accessible

Parenting doesn't wait, and neither do we—ParentAI is available when you need it most.

Your Whole Family Covered in One Subscription

Basic

$4.99/mo

All Playbooks

  • 24/7 Virtual Pediatrician
  • After Hours - Virtual Nurse
  • Baby Playbook: Videos, Articles, Checklists, etc.
  • Library of Content for Other Ages.
  • Symptom Checker
  • Parent Resource Center

Plus

$14.99/mo

All Playbooks + Virtual Nurse

  • 24/7 Virtual Pediatrician
  • After Hours - Virtual Nurse
  • Baby Playbook: Videos, Articles, Checklists, etc.
  • Library of Content for Other Ages.
  • Symptom Checker
  • Parent Resource Center

Premium+

$29.99/mo

Everything + Virtual Pediatrician

  • 24/7 Virtual Pediatrician
  • After Hours - Virtual Nurse
  • Baby Playbook: Videos, Articles, Checklists, etc.
  • Library of Content for Other Ages.
  • Symptom Checker
  • Parent Resource Center
*Currently available in 35 States